Use case: Marketing campaign

Advent calendar marketing campaign

The campaign that runs itself for 24 days. Daily deals, vouchers and giveaways bring customers back every morning, grow your newsletter and lift sales in the busiest month of the year.

6 examples 12 matching templates 12 door ideas Free to start

Examples to click through

Fictional brands, real calendars: every door is filled and opens just like yours will.

Fictional

Outdoor & winter sports shop

Fjellvik

An outdoor shop turns its advent calendar into a campaign: newsletter signups, daily product deals, coupons with deadlines, a survey and a big final giveaway.

  • Text
  • Giveaway
  • Product showcase
  • Coupon Code
  • Quiz or riddle
  • +7 more
Open calendar
Fictional

Chocolate & confectionery

Ombrelune

A small chocolatier launches its winter collection door by door: new pralines and bars, the perfect hot chocolate, a tasting evening in the atelier, a recipe card to download and a year of tasting boxes to win.

  • Text
  • Product showcase
  • Quiz or riddle
  • Link
  • Coupon Code
  • +7 more
Open calendar
Fictional

Coffee house chain

Beanbloom

A chain of 40 cafés uses its calendar to fill the quiet afternoon hours, get guests into the app and launch its winter menu.

  • Text
  • Product showcase
  • Coupon Code
  • Quiz or riddle
  • YouTube/Vimeo Embed
  • +7 more
Open calendar
Fictional

Fitness studio

Pulse Loft

A boutique fitness studio keeps its members moving through December with daily mini workouts, healthy festive recipes and a charity spin ride.

  • Text
  • Quiz or riddle
  • YouTube/Vimeo Embed
  • Coupon Code
  • Event invitation
  • +7 more
Open calendar
Fictional

Christmas market & town marketing

Brambleford

A small town's market and traders association brings people downtown with stall highlights, events, local shop coupons, a kids programme and a voucher giveaway.

  • Text
  • Image
  • Quiz or riddle
  • Coupon Code
  • Event invitation
  • +7 more
Open calendar
Fictional

Wine merchant

Vinora

An online wine merchant opens a door a day with hand-picked bottles, food pairings, a mulled wine recipe, a live online tasting and a year of wine club to win.

  • Text
  • Product showcase
  • Quiz or riddle
  • Coupon Code
  • YouTube/Vimeo Embed
  • +7 more
Open calendar

All 30 examples

How a calendar campaign drives sales

The mechanic is simple and proven: one door per day, each with a small reason to act. Limited deals create urgency, a giveaway collects new contacts, and the habit of opening a door each morning keeps your brand top of mind while people shop for Christmas.

Plan the month like a story. Start with a warm welcome and a newsletter giveaway, place your strongest offers on weekends and around Black Friday follow-ups, mix in useful content like gift guides and how-to videos, and finish on door 24 with the biggest prize. Share the link in every channel and on printed QR codes, and use the statistics to see which doors convert.

Daily return visits

24 touchpoints in December instead of one campaign mail that gets lost in the inbox.

Built-in campaign tools

Product doors with prices, voucher boxes, giveaways with deadlines, surveys and event invitations from Premium.

Know what converts

Views per door from Premium, your own tracking code and CSV export with Enterprise.

Ideas for your 24 doors

Twelve ideas to mix and match. The number shows a door where the idea fits well, the label shows the door type.

Giveaway

Newsletter giveaway on door 1

Ask people to subscribe for a chance to win. Your list grows from day one.

Product showcase

Deal of the day

One product, one price, valid for 24 hours. Short and clear works best.

Quiz or riddle

Quiz with a reward

Answer one question about your brand correctly and get a discount code as a thank-you.

Coupon Code

Weekend voucher

A bigger discount code from Friday to Sunday, when people have time to shop.

Link

Gift guide

Curated ideas by budget or by person, each with a link to the product.

YouTube/Vimeo Embed

Unboxing video

Show your bestseller in action. A product you can see moving sells better.

Image

Photo challenge

Ask people to post a photo with your hashtag. The best entries appear behind a later door.

Text

Free shipping day

One day without shipping costs. Simple, easy to understand and loved by everyone.

Event invitation

Late night shopping

Invite people to your shop or live stream with date, time and an add-to-calendar button.

Download

Printable gift tags

A free PDF with gift tags or a wish list in your design. Your logo travels under the tree.

Survey

Survey as market research

Ask which product or flavour people want next year and use the answers.

Giveaway

Grand prize on door 24

The highlight of the campaign, announced from the start so people keep coming back.

How It Works

1

Pick a Template

Choose from 100+ beautiful festive designs for your calendar.

2

Sign Up for Free

Create your free account in seconds. No credit card required.

3

Fill Your Doors

Add text, links, YouTube videos, images, or video files behind each door.

4

Share Your Calendar

Send your unique calendar link to friends, family, or customers.

Frequently asked questions

When should we start planning?

Ideally in October or early November. Fill all doors in advance, they unlock automatically from 1 December.

How do people find the calendar?

Share the link in your newsletter, on social media, on your website, in ads and as a QR code on receipts, bags and posters.

Can we run a giveaway?

Yes. Giveaway doors show the prize, how to enter, a deadline and a button to your entry page. Please follow the local rules for prize draws.

Which plan do we need?

Product, voucher and giveaway doors, branding and statistics are part of Premium. Enterprise adds a tracking code, password protection and CSV export.

Launch your December campaign in an afternoon

Free to start, no credit card needed. Pick a template, fill the doors and share one link.

Plan your campaign